Iva Lazarova
Author · Visual artist · Creator of „Zemyata Zhivee“
Iva Lazarova is a multifaceted creator whose professional life weaves together the visual arts, digital marketing, and content creation for the „Zemyata Zhivee“ project. Yet beyond all her artistic range, her deepest passion — rooted as far back as her humanities studies — remains literature, the written word, and her homeland's history.
This synthesis of visual aesthetics, modern thinking, and a profound reverence for antiquity became the foundation of her most significant work. After more than a year of devoted creation, her debut historical novel „To the Last Breath“ was born.
For Iva, history is not a frozen monument in dusty annals, but a pulsing labyrinth of human fates, dramatic dilemmas, and clashes of ideals. The book explores the tectonic shifts in the Bulgarian soul during the 9th century — when age-old pagan beliefs collide head-on with the relentless advance of the new Christian doctrine.
When she is not writing, Iva is among the creators of „Zemyata Zhivee“ — the YouTube channel about rural life, nature, and a return to roots. Through the story of Kelara and Bayan she explores the essence of human choice, duty, and love.
"I wanted to write a story in which history is living people, not a textbook."
"When I wrote Kelara, I was really asking myself: what would I choose?"
"Son is not just a symbol. He is what people don't want to lose."
Why this story
"To the Last Breath" is a novel about the revolt of those who believe in Son, the clash of worlds and truths, the longing for freedom, and the power of choice — the kind of choice that can rewrite the fate of not just two people, but of an entire people.
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